OUR SERVICES

Social Media

We have a growing number of choices on how to reach out to and communicate with others - phone, email, instant-messaging, text-messaging, blogs, vlogs, and social networks. Technologies that didn't exist five years ago now attract millions of users. For example, consider MySpace - with more than 65 million monthly users, this online community, filled with user-generated content, has become an increasingly influential part of popular culture and is home to everyone from pop stars to politicians.

Virtually every industry has been fundamentally influenced and changed by the Internet. Using social media means establishing dialogues with consumers who already have a voice. The social media team at TMG recognizes that the paradigm has shifted - consumers don't want companies talking "at" them, but instead want to be engaged in conversation.

At TMG, we develop social media communication strategies to reach targeted audiences, such as the people behind blogs, podcasts, vlogs, and social communities. We identify social media influencers and initiate perception-shifting outreach. By coordinating meetings with key bloggers and client experts or otherwise communicating our clients' objectives to these audiences, we aim to bridge perception gaps, foster dialogue, and create long-term relationships.