OUR SERVICES

Deep Listening^SM

We acknowledge that the world of communications has changed - dramatically, comprehensively and permanently. Saying "the rules have changed" is, in fact, a little misleading. The real truth is that the old rules have been tossed aside and no one knows what the new rules are.

At TMG, we are caught up in a great adventure of understanding what this change means and identifying trends, strategies and techniques that will break through. We look at everything from public opinion polls and focus groups to an extensive review and analysis of cultural influences - commercials, movies, sports, websites, cartoons, music, TV shows, consumer packaging, music videos, and blogs.

Sample applications of Deep Listening^SM

Media and Culture Analysis: Although most companies today understand the importance of tracking and analyzing how they are portrayed by the news media, few stop to think about how their most important issues are playing out in popular culture and are thereby profoundly influencing potential jury pools and the outcome of their most pressing problems in the court of public opinion.

TMG's culture and media analysis team monitors and studies how a host of healthcare, environmental, diversity and litigation-related issues are portrayed in the nation's most popular television shows, movies and other outlets, helping clients spot and grapple with developing trends ahead of the curve.

Public Opinion: Opinion research is a critical element of almost all of our engagements. Peter Hart, who directs our research, has been the co-director of The Wall Street Journal/NBC poll for the past 18 years. Peter has directed 30,000+ focus groups and surveyed more than 3,000,000 individuals over his 35-year career.

Public opinion surveys and focus groups track and highlight the current environment in which companies operate. TMG qualitative and quantitative services are used for identifying strategic orientation, message and concept testing, communications development, trend analysis and litigation support. Our research techniques include: focus groups, telephone surveys, online surveys, and key opinion leader interviews.

Behavioral Assessments: Through our behavioral, cultural and public opinion review and analysis, we develop assessments, which identify risks and opportunities the client faces in this changing communications world. The assessment includes an overview of trends in the client's industry, specific findings about the client, and recommendations on how to move forward in a way that capitalizes on the opportunities and avoids the potential downfalls.