Passion & Pastimes

Dan and his team closely follow the passions and pastimes of Americans. As a result, Dan knows there is nothing they are more passionate about than their pets. Watch Dan discuss this phenomenon.

Putting Risk in Perspective

In a world where risk is everywhere, all the time, how does one decide which risks are real? Which are worth taking? And which are worth the costs associated with avoiding or preventing them?

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How Americans Are Living Dangerously

Time article by Jeffrey Kluger – 11/26/06

Dan was quoted for his insight into humanity's skewed perception of risk: "We used to measure contaminants down to the parts per million... Now it's parts per billion."

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Working with clients across a wide range of industries, Dan McGinn has concluded that the world of communications has changed - dramatically, comprehensively and permanently. Watch Dan talk more about New Persuasion.

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