What is New Persuasion?

Working with clients across a wide range of industries, Dan McGinn has concluded that the world of communications has changed - dramatically, comprehensively and permanently. Watch Dan talk more about New Persuasion.

Putting Risk in Perspective

In a world where risk is everywhere, all the time, how does one decide which risks are real? Which are worth taking? And which are worth the costs associated with avoiding or preventing them?

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How Americans Are Living Dangerously

Time article by Jeffrey Kluger – 11/26/06

Dan was quoted for his insight into humanity's skewed perception of risk: "We used to measure contaminants down to the parts per million... Now it's parts per billion."

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Each "first" that occurs today, big or small, can be a key indicator of upcoming shifts in our society. Watch Dan offer "first" examples and explain why we should all take notice.

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PRESENTATIONS »