PRESENTATIONS
What is New Persuasion?
Working with clients across a wide range of industries, Dan McGinn has concluded that the world of communications has changed - dramatically, comprehensively and permanently. Watch Dan talk more about New Persuasion.
Firsts?
Each "first" that occurs today, big or small, can be a key indicator of upcoming shifts in our society. Watch Dan offer "first" examples and explain why we should all take notice.
Powershift
We are in a period of unprecedented change - a period where power is shifting hands as it never has before. Dan shows us what this shift means to all of us.
Passions & Pastimes
Dan and his team closely follow the passions and pastimes of Americans. As a result, Dan knows there is nothing they are more passionate about than their pets. Watch Dan discuss this phenomenon.
A New Persuasion World
In presentations to hundreds of executives each year, Dan McGinn offers real-life examples of companies and industries that are succeeding in today's changing environment. Click here to download example slides from a recent presentation.
ARTICLES & INTERVIEWS »
Worried in America
20/20 special - 02/23/07
Dan served as an advisor to ABC's 20/20 in conjunction with the two-hour John Stossell special "Scared Stiff: Worried in America" that aired on February 23, 2007.
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How Americans Are Living Dangerously
Time article by Jeffrey Kluger - 11/26/06
Dan was quoted for his insight into humanity's skewed perception of risk: "We used to measure contaminants down to the parts per million... Now it's parts per billion."
Radio Interviews
In this radio interview, Dan outlines why it's important to keep risk in perspective.
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KFTK-AM, St. Louis, MO, 2/26/07
HIDDEN IN PLAIN VIEW »
Putting Risk in Perspective
In a world where risk is everywhere, all the time, how does one decide which risks are real? Which are worth taking? And which are worth the costs associated with avoiding or preventing them?
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Column in The Washington Post
Dan's column in The Washington Post revealed truths that were "hidden in plain view." By connecting compelling statistics to important trends, Dan offered a surprising look at our changing world.
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Who Cares?
As baby boomers age and life expectancy increases, the need for caregivers will only increase.
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