HIDDEN IN PLAIN VIEW: INSIGHTS FROM DAN MCGINN
World Diabetes Day
November 14 is World Diabetes Day – a day to draw attention to the grave threat that diabetes poses throughout the world. Shame on us in the United States for not worrying enough about this threat already. The numbers are staggering. In 2002, diabetes was the sixth leading cause of death in America. And doctors say that this figure is probably vastly under-reported. Twenty three million people – that’s the same number of people that voted last week in the states of Ohio, Pennsylvania, Colorado, Florida and Indiana combined – already have diabetes. And just less than half the total number of people who voted in America - 57 million - are walking around with pre-diabetes, a ticking time bomb that could lead to diabetes, which can cause heart attacks, stroke, blindness and death. In fact it is a condition that is twice as likely to kill you as any other.
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Putting Risk in Perspective
In a world where risk is everywhere, all the time, how does one decide which risks are real? Which are worth taking? And which are worth the costs associated with avoiding or preventing them?
The answer is not reading all the latest blogs and researching every website. Today, we have more information than ever before, yet we regularly worry about the wrong things. The answer is getting better, more trustworthy information that can aid us in making more intelligent decisions about risk.
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Who Cares?
As baby boomers age and life expectancy increases, the need for caregivers will only increase.
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Time is Our New Currency
Time is becoming more valuable than money. We'll pay for anything that saves us time.
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Column in The Washington Post
Read Dan's "Hidden in Plain View" column from The Washington Post.
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ARTICLES & INTERVIEWS »
Worried in America
20/20 special - 02/23/07
Dan served as an advisor to ABC's 20/20 in conjunction with the two-hour John Stossell special "Scared Stiff: Worried in America" that aired on February 23, 2007.
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How Americans Are Living Dangerously
Time article by Jeffrey Kluger - 11/26/06
Dan was quoted for his insight into humanity's skewed perception of risk: "We used to measure contaminants down to the parts per million... Now it's parts per billion."
Radio Interviews
In this radio interview, Dan outlines why it's important to keep risk in perspective.
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KFTK-AM, St. Louis, MO, 2/26/07
PRESENTATIONS »
We are in a period of unprecedented change - a period where power is shifting hands as it never has before. Dan shows us what this shift means to all of us.
Working with clients across a wide range of industries, Dan McGinn has concluded that the world of communications has changed - dramatically, comprehensively and permanently. Watch Dan talk more about New Persuasion.
Each "first" that occurs today, big or small, can be a key indicator of upcoming shifts in our society. Watch Dan offer "first" examples and explain why we should all take notice.