NEW PERSUASION
Research, Insight, Impact
The world is changing. At TMG, we observe the changes and gather insights on how they impact all aspects of communications, business strategy, and innovation.
HIDDEN IN PLAIN VIEW »
Putting Risk in Perspective
In a world where risk is everywhere, all the time, how does one decide which risks are real? Which are worth taking? And which are worth the costs associated with avoiding or preventing them?
The answer is not reading all the latest blogs and researching every website. Today, we have more information than ever before, yet we regularly worry about the wrong things. The answer is getting better, more trustworthy information that can aid us in making more intelligent decisions about risk.
[ read more » ]
TMG Risk Quiz
At TMG Strategies, we spend a great deal of time studying risk issues and trying to understand how people perceive the risks that they encounter or hear about in their every day lives. Very often, people don’t put risks in their proper context. How good are you at understanding risk? Take the TMG Strategies Risk Quiz and find out.
[ take the quiz» ]
ARTICLES & INTERVIEWS »
Worried in America
20/20 special - 02/23/07
Dan served as an advisor to ABC's 20/20 in conjunction with the two-hour John Stossell special "Scared Stiff: Worried in America" that aired on February 23, 2007.
[ read more » ]
How Americans Are Living Dangerously
Time article by Jeffrey Kluger - 11/26/06
Dan was quoted for his insight into humanity's skewed perception of risk: "We used to measure contaminants down to the parts per million... Now it's parts per billion."
Radio Interviews
In this radio interview, Dan outlines why it's important to keep risk in perspective.
[ Listen » ]
KFTK-AM, St. Louis, MO, 2/26/07
PRESENTATIONS »
We are in a period of unprecedented change – a period where power is shifting hands as it never has before. Dan shows us what this shift means to all of us.
Working with clients across a wide range of industries, Dan McGinn has concluded that the world of communications has changed - dramatically, comprehensively and permanently. Watch Dan talk more about New Persuasion.
Each "first" that occurs today, big or small, can be a key indicator of upcoming shifts in our society. Watch Dan offer "first" examples and explain why we should all take notice.