Saturation 
Consumers are bombarded with messages and products. They have 24/7 access to entertainment and information. They are overloaded, but they are also smart.
What they don't like, they can tune out. What they want, they can find in an instant. In a saturated environment, consumers have developed powerful filters. How will your message get through?
RECOMMENDED READING »
The Way We'll Be: The Zogby Report on the Transformation of the American Dream
John Zogby
Political pollster Zogby utilizes his lifetime of public opinion surveying to create a portrait of American attitudes toward issues that shock cynics about America's love for excess. Zogby's surveys reveal a public desire for truth— not hype. He proves that we are now ready to accept limits on consumption.
On Paradise Drive: How We Live Now (And Always Have) in the Future Tense
David Brooks
Brooks explores America's problem-areas with optimism and tells readers it's okay to consume as long as we look toward the future while we're doing it. He uses observation of culture and analysis of statistics to come to the written conclusion that Americans are motivated "by the feeling that there is some glorious destiny just ahead."
FutureShop: How the New Auction Culture Will Revolutionize the Way We Buy, Sell, and Get the Things We REALLY Want
Daniel Nissanoff
We are entering a temporary ownership society. Consumers are increasingly buying luxury brands by embracing a new norm of temporary ownership. They can afford more of the things they really want, because they also regularly sell off the things they no longer want or need.
Life After the 30-Second Spot
Joseph Jaffe
In today's 24/7 society, in which consumers are always "on", more needs to be done to reach them. This book presents 10 bold alternatives to traditional advertising, including the Internet, video games, and word-of-mouth advertising.
SUCCESS STORIES »
Craigslist
Craigslist serves classified ads to 450 cities and growing. The site receives more than 750,000 job listings a month, and users self-publish more than 14 million new classifieds a month.
Craigslist has become the modern day community bulletin board, with notices posted for everything from real estate, cars jobs, and baby clothes, to sporting event tickets and personal ads. It is possible to buy and sell virtually anything you would ever need here.
As the primary Internet launch pad for over 400 million people each month, it's the No. 1 gateway to the Net's vast commercial potential.
Google performs over half of the searches on the Internet, and employs the largest network of translators in the world. The Google home page can be set up in 88 languages, including Urdu, Latin and Klingon.
However, search is merely scratching the surface of all the services Google offers. Other functions include photos, video, groups, blogs, maps, images, email, digital books, translations, finance, and documents and spreadsheets.