
The movement of people, information, money and popular culture across borders is affecting every corner of the planet. Neither countries nor individuals can isolate themselves. Nor should they.
Global connections bring all parts of the globe closer together, creating new opportunities. From stocks to intellectual property to education, globalization means "it's a small world, after all."
Financial consultants Hemerling, Sirkin, and Bhattacharya introduce the concept of "globality" and explain why they consider it the next stage of globalization. The authors predict that the flow of opportunity is rapidly changing.
Making Globalization Work offers inventive solutions to a host of problems, including the indebtedness of developing countries, international fiscal instability, and worldwide pollution.
"Flat" here means "level," as in the level playing field on which virtually any nation can now compete, thanks to the explosion of global telecommunications, including the Internet, as well as the transfer of information from First World to Third - and back.
This company has been around awhile - but every year, many a college dorm and newlyweds' house begins with furnishings from Ikea. Ikea has been revolutionizing home lives for many years. It made cheap furniture fashionable. Now, from its Swedish roots, it has spread to 32 countries around the world.
For years now, more than half of P&G's revenue has come from countries outside of the United States. Also, more than half of the brands P&G makes are only available outside of North America.
More than almost any other company, Proctor & Gamble get what it takes to be successful outside of their home market. After conducting in-home research in China, P&G realized that the Chinese will only buy shampoo in what Americans consider "travel size" containers. P&G refashioned their containers to fit Chinese expectations, and sales skyrocketed. In countless other products, P&G demonstrates a willingness to make changes to appeal to global markets.